Representation is the way of communicating to a decoder using signs and symbols. The types of signs that are used are images, text and sometimes videos. In every media product there will be signs and symbols for the encoder to be able to communicate with the decoders. No representation is completely true with all signs and symbols going through a mediation process before being used in a media product.
My media product, “beats.” magazine, represents the social groups of young men. in terms of social stratification, even though I would consider my magazine to be one that includes music from a variety of music artists and artists from different backgrounds.
The types of people that I am targeting are these types of people (this is the picture that I used for my double page spread) :
I had to produce three parts of a music magazine, a front cover, a double page spread and a contents page. In each of these parts I had a challenge of fitting everything that I wanted to include in my music magazine. It meant that I had to select the best images and signs to use to be able to gain the decoder’s interest in my magazine.
During the design process I used intertextuality to help me decide which design to use that would be most suitable for my target audience. I researched other existing magazines to see what type of designs and signs that were used, even though I couldn’t find any magazines that were targeted at the same audience I am targeting at I still managed to gather enough information to get the right design, that suited my target audience, for my music magazine.
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